Featured Speaker – Mike Kerby – C308 Marketing

Another great NetWorks! meeting today and another fine speaker, Mike Kerby with C308 Marketing. Here’s a little bio info: Mike is the founder and President of C308 Marketing, an on-line marketing communications firm headquartered in Boise, Idaho. Mike’s role is to oversee all C308 client’s on-line marketing strategies; including website architecture, content planning, distribution and [...]

Social Media – Where’s The Beef?

I’ve been doing this for about 45 days now and I find myself asking questions. One question in particular (smile). I feel that I have developed a fairly good fundamental understanding of how Social Media works (from a technical standpoint) and now… I would actually like to see it work. Not measure it. See it. [...]

Sales 101 – Qualifying For Budget Part I

All this talk about “marketing” is making Craigy cranky (smile). Time to get back to the basics. Time to kick it old school. Time to talk about selling (smile).  So let’s discuss what, in my experience, is one of the probably two most challenging aspects of selling for both inexperienced and experienced sales people……………qualifying. The [...]

Sales & Marketing Executives Meeting

I had a chance tonight to attend my first full monthly meeting of the Sales & Marketing Executives Boise.  I belonged to this group about 20 years ago and had fond memories of it so I decided earlier this year to find out if it was still around. I couldn’t find anything on it so [...]