Finally, I get to scoop Mashable on something! (smile). I had the opportunity to sit down this morning with Jeff Parrish, CEO & Founder, of MyReMa or……… My Relationship Manager. As Jeff explained it, MyReMa was born from the frustration that, while conventional CRM packages seem to focus on activities (email, opportunities, etc.) the current shift is more toward the person or contact themselves. Hence, while my MyReMa can be considered to be a CRM, it is more designed as an SNM. Say that real fast and don’t get too excited (smile). Wrong. Social Network Management. This is Social Media meets CRM.
What first struck me in looking at the product was how incredibly clean the interface was. Very simple and it would appear to be very logical in terms of navigation. MyReMa is designed to be simple. A lot of packages tout that but few seem to deliver. I have worked with a lot of CRM’s in my day and most have so many functions that you tend to only use those that are important to you and the others just seem to get in the way. MyReMa is designed to be modular. Pay for what you need. As an example, there may be an “opportunity” module that might include features like a “sales funnel” or “lead tracking”. The basic package that I looked at included: Contacts, Calendars, Tasks, Email, and News Feeds. Let’s look at a few of those areas a little closer:
Here’s something I have not seen ….. MyReMa will not only allow you to import contacts from the standard mail services like Gmail and Yahoo……… how about LinkedIn and FaceBook as well? That, my friends, is something new at least to me. And, since we are talking about the integration of CRM and SM, it only makes sense. I suspect we will see Twitter added to that list. Google Wave was also mentioned. Outlook contacts can be imported thru exporting those to either LinkedIn or a web mail account and importing from there. EZ enough. You can also select what frequency you want my MyReMa to go out to these networks and update (import) new contacts automatically. For example…. daily or weekly. Each contact also features a “health meter” which is an indication of how complete that contact record is and how well you are working that relationship. Some fancy algorithm I am sure (smile). (more…)