This is going to be fairly quick post as, frankly, I just don’t have the energy to go too deep into much of anything. Turkey hangover (smile). That being said, here are four social media applications that peeked my curiosity this past week. They are HootSuite, Mr. Tweet, Klout, and Feedly. I have not had much time to play with any of these other than to get them set up and give them a whirl. I would suggest that you do the same as each has some very interesting applications.
HootSuite has been around for some time and has been viewed by many as a very effective Twitter client. Some folks swear by it over more well-known tools like TweetDeck and Seesmic. Well, it just got better. To my knowledge, HootSuite is the first to integrate LinkedIn updates into its feed selection. Mind you, others will follow and will follow quickly now that LinkedIn has opened up its API to developers but, there is something to be said for being first (smile).
Unlike TweetDeck and Seesmic’s Desktop client, there is no software to load. It is entirely web based. You can track both multiple Twitter and FaceBook accounts and will also follow your FaceBook fan pages starting next week. You may display up to 3 columns on a page at any time. However, you can have more columns than that and it is super easy to scroll across the page to reveal the additional columns. Not being able to do that easily is something I have always hated about both TweetDeck and Seesmic. Then again, maybe I’m just stupid and can’t figure it out (smile). In addition to columns, you can also add multiple tabs. So, I have a Twitter tab and one for FaceBook and one for LinkedIn. Each tab can also have columns. Think searches and, yes, it also supports Twitter lists and can import those from your account. Hootsuite will also let you update to Ping.fm which gives you a variety of other sites that you can send to. For example, I use Ping.fm for Ning.
There are two features about Hootsuite that I have always loved. You do have the ability to send your updates now or at a specified time later. You can even do that with FaceBook. And then there is the Hootlet. This button sits on my toolbar and when I am at I site I find interesting, I can just click on that button and an update is created, the URL is shortenend, I can select any or all of my feed accounts, and decide to send that update now or later. That’s why I call this HootSweeet! Finally, HootSuite will also handle RSS feeds. I am thinking of it as an alternative to Twitterfeed which has been a little bit flaky as of late.
Mr. Tweet is a name that I had seen before but had never investigated. Yesterday I was followed by a local company and received an automated message that they had found me on Mr. Tweet. Hmmmm, said I. So, I went there to take a look. Sign up and Mr. Tweet will go to work analyzing your Twitter account and will direct message you later (about 1/2 hour) when it is prepared to share that information with you. Builds that sense of anticipation and curiosity (smile). Get your notification and follow the link to your page. What it does is analyze who you follow and who follows you and based on a set of algorithms suggests folks that you may wish to follow. If you do, they will get that automated message. It also suggests folks that you seem to engage with a lot and offers you an interface, if you wish, to write them a recommendation. Now, in my humble opinion, if you are out on Twitter and LinkedIn and begging for recommendations, you are truly missing the boat. Nothing makes me feel better than to write a recommendation for somebody who I appreciate and so doing without being asked. And the person that opens that little unexpected present … how do you think they feel about that? Probably the same way (smile).
Klout is another interesting Twitter analytic tool. It takes your account, analyzes it, and provides a wide range of statistical information in various categories about just what kind of Tweeter you really are. It also makes suggestions on how to improve. Klout also suggests who in your circle are likely influencing you and others in your circle who may be influenced by you. It gives you and overall “Klout Score” which I would interpret as just how much of a Twitter heavyweight you really are. I would suggest that nobody gets “participation points”. Klout is a tough grader. I got a 33 and, yes, that is out of 100 (smile). Another interesting feature is that you can enter anybody’s twitter name and, if they are registered with Klout, you can learn the same things about them. Knowledge is …power (smile).
I’ve heard this name on and off for some time. Most recently, I have seen a number of articles about how this application will soon be available for Chrome and how excited folks are about that and that they may now be willing to switch over from FireFox. Chrome is starting to offer extensions now in case you missed that. At any rate, Feedly works with my Google Reader and presents these articles in a more user-friendly format. I can also share articles to Twitter, FaceBook etc. I can even do this with folks that subscribe to my reader or Feedly account. Feedly also comes with a little toolbar that pops up vertically on the lower right corner of the screen. You can disengage this, by the way. This toolbar is another “sharing tool”. If I like what I am reading on a page, I can click on the Twitter or FaceBook icons to share it our even email it. I really have not played with this app, however, I do have an idea for a business model where it may come into play.
Happy day after Thanksgiving! Thanks for visiting!
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