I’ve been reading a lot of articles lately talking about the impending doom of email, at least as we know it. Love it or hate it, I believe that some form of this communication medium will be with us for many years to come. Certainly, products like the soon to be released Google Wave may change the way we look at, and use, electronic messaging. For now, for me, email is indispensable.
A little background may help. I work out of my home and have two positions. Standing and sitting (smile). I am an independent sales contractor for Lytle Signs and, while they have an office here in the Boise area, the company headquarters are 125 miles away in Twin Falls, ID. 90% of all design, estimating, manufacturing, and accounting takes place in Twin Falls. Also, at least 50% of my client base is not located in the Boise area. Consequently, almost all of my correspondence is done via email. As is a large percentage of my general communication.
My other job is operating this website and the B2B networking group that it supports, NetWorks! Once again, email is a critical part of this formula. Finally, I do not own a smart phone. All my emailing functions are conducted on my desktop PC. I had a Blackberry about 5 years ago and the happiest day of my life was when I turned it in (smile). Will I have one in the future? Probably, but I’m going to hold out on that as long as possible.
So, if we are going to be using email, let’s make it work for us instead of the other way around. Here are 2 tools and 7 tips to help you accomplish that goal and, at the same time, how you can turn common email messages into powerful selling tools: (more…)